The four-time NBA MVP holds stakes in Calm, Ladder/Openfit and Lobos 1707 tequila. His endorsement deal with Blaze ended, but he is still an investor in the fast-casual pizza chain and is part of a group that owns roughly 20 franchises. James has increasingly focused his off-court game on building equity in businesses during the back half of his NBA career. Recently retired tennis great Roger Federer is the only other athlete on the planet who can match King James on endorsement earnings. He added as a partner in early 2022 but otherwise has cut back on his sponsor commitments his agreements with Blaze, Rimowa and Walmart expired this year. Other major sponsors include AT&T, Beats, GMC and PepsiCo. James’ lifetime agreement with Nike is his most lucrative deal and represents roughly 40% of his off-court earnings. LeBron James scores the top spot with $119.5 million, including an estimated $75 million from sponsors, memorabilia, royalties and media.
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